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      lastest news from tectonics

    March 2, 2005

    Breast Cancer Awareness: Reaching Out to the Men


    Louisville, KY - Everyone probably realizes the physical and emotional draining that a woman endures in her struggle to survive breast cancer, but not everyone realizes the emotional and physical drain that men go through watching their loved one fight the battle. In December of 2001, four men and an oncology nurse met to discuss forming a men's caregiver support group. The discussion revolved around men whose loved one had been diagnosed with breast cancer.

    It was obvious that women had many support resources available to them, but sadly, it was equally obvious that men had nowhere to turn. As men, the four had recognized their own insecurities and had to ask themselves, why would other men seek support? First, they felt as if they had to answer the question, why did we feel that a men's caregiver support group was important and how could it help us as well as other men? This was the beginning of Partners in Breast Cancer Survival, "A Men's Caregiver Support Group."

    Over the past four years the organization has grown substantially from the original five members. Although the PIBCS growth has been steady, the original five knew many others could benefit from the organization's support.

    Obviously one of the most accessible and inobtrusive methods of reaching out to men was by forming a website that provided support, educational tools and information on how men could move forward and learn how to cope with their loved one's situation.

    In October, Tectonic Concepts, LLC met with Doug Drake, one of the founding partners of Partners in Breast Cancer Survival, or PIBCS, to discuss how the group could grow and reach out to more men in an effort to offer support and encourage others to form Charter groups and emerge across other states and cities.

    In speaking with Doug about the PIBCS, Tectonics learned that most people don't know what to say in this type of situation, especially to men. In some cases, men are completely ignored simply because friends and family don't know how to approach a man or know what to say to him.

    "From our discussions, we determined that the website could provide a forum for the group to share what each member had learned themselves, not only from the group, but also from professionals in the oncology area. The website could also provide a place where men could privately or publicly share their concerns and receive support in return as well as find educational tools that could help them to cope with and better understand a variety of topics," said Drake.

    Through similar personal experiences, the principles at Tectonics felt an immediate bond with the organization and offered their services to assist PIBCS with their online goals. Tectonics working in conjunction with a business associate and fellow supporter, Jason Walton, designed and built the PIBCS website, which can be found by going to http://www.partnersinsurvival.com.

    "Each situation is as unique, as is the cancer itself. Some men need to discuss things one-on-one, while others prefer anonymity (via the web, e-mail or telephone) and a few feel very comfortable discussing thoughts and feelings in a group setting. That's just one of the reasons why the website is so valuable in allowing the group to reach out to other men and give them a forum for leaning on each other," said Drake.

    Partners in Breast Cancer Survival, is a non-profit 501(c)3 organization. The Board of Directors is solely voluntary and consists of former male caregivers from various walks of life. The Board also has a psychologist who specializes in counseling cancer patients and their families.

    About Tectonic Concepts, LLC
    Tectonic Concepts, LLC, is a Louisville, KY based interactive company specializing in strategic Internet marketing, Customer Relationship Management/Marketing, Content Management applications, and web-based application development based upon the Microsoft .NET platform.  Tectonic Concepts, LLC serves clients in over forty states, Canada, Mexico, Europe, Australia and China. For more information contact Jennifer Wroblewski, (502) 897-2444 or
    jennifer@tectonicconcepts.com.

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